We work to offer consumers tasty products that provide satisfaction and well-being through high quality and innovation.
We have made progress in building an increasingly innovative and agile organizational culture in the implementation of new technologies. We are actively fostering innovation, encouraged by the company’s top management, with various initiatives such as hyperautomation and process digitalization, incremental innovations in the industrial process through TPM, hackathons with universities and employees, the Germinar open innovation program, among others.
As a result of these advances, we have been awarded a spot in the TOP 10 of the 100 Open Startups Ranking, among companies in the consumer goods and food category that have the most connections with startups in the country. Furthermore, we have attained a place among the select group of companies that best employ technology to execute innovative projects, entering the 2022 list of the 100+ Innovators in IT Usage. All these recognitions are the result of our work with open innovation through partnerships with startups, research centers such as Senai, Cimatec, and researchers.
In 2022, we initiated the process of structuring an Innovation Committee in partnership with an external consulting firm to define a governance framework that consolidates innovation as a cultural trait and strategic differentiator for M. Dias Branco.
