Offer quality, innovative, healthy, flavorful and competitively priced foods, providing people’s well-being and happiness.
We collaborate for the development of society, with successful and sustainable partnerships, a global presence and diversified performance, being a point of reference for respect for people and the environment, ethics, creativity, willingness to serve, simplicity and love for what we do.
- Agility: Deliver on time, with the speed that the market requires, quickly perceive needs in order to find solutions and apply them effectively;
- Ethics: Value ethical positions, based on truth and the common good;
- Respect: For the essence of human beings, for our employees, customers and consumers. Respect for the environment by adopting sustainable attitudes;
- Simplicity: Humility, valuing simple solutions;
- Resilience: Daring, courage, overcoming fear, and persistence;
- Goodwill: Solidarity, sense of community, willingness to help, collaborate, and adopt constructive attitudes;
- Zeal: Constant attention to our expenses and assets;
- Safety: Always act in a preventive manner in order to avoid accidents, building a safe workplace, because life comes first;
- Excellence: Work with love and excellence in everything we do;
- Creativity: Search for effective solutions in an increasingly complex and unpredictable business context.