With a market share of 22.6%, the brand stands out by offering products conserned in the needs of their consumer
Finna, brand of flour and cake mixes of M. Dias Branco, won the leadership in market share of wheat flours in the Northeast of Brazil. The brand has a market share of 22.6% against 22% of the runner-up and 17.3% in the third, according to the latest reading from NIELSEN (August/September).
“The consolidation of leadership in the Northeast comes to confirm the commitment and the work of the whole team of Finna, which does not measure efforts to offer quality products and better performance. Our goal is to always be next to our consumer, to facilitate their daily lives “, says André Azevedo, product manager of Finna.
The Executive remembers that the expansion of the distribution, with the entry into new sales channels, the intensification of actions in points of sales and increased investment in communication were important for the achievement of leadership.
Present in the daily life of the woman, Finna‘s mission is to search and create products that follow the routine of the consumer. The brand believes in the importance of bringing more convenience, quality and flavor to recipes.
For more information and exclusive content of Finna go to www.finna.com.br
Finna fanpage – www.facebook.com/cozinhafinna
Instagram Finna – @cozinhafinna
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